Innovations@DOMOTEX Focus on Trends and Innovations

Making its debut this year, the "Innovations@DOMOTEX" showcase put a fresh spin on DOMOTEX as a trendsetting event with lots of fresh ideas to offer. The concept – which is aimed at sparking heightened interest in select innovations and designs on show by participating exhibitors – proved to be "a major success right from the start", said Köckler.

The more than 60 highlights featured within Innovations@DOMOTEX represented the "very essence of the tradeshow", he continued, adding that "visitors gave top marks to the new showcase" and that it would now be a centerpiece of DOMOTEX for years .

Exhibitors, too, were full of praise for Innovations@DOMOTEX: "The new approach generated a lot of interest, and visitor traffic proved that it struck a nerve with attending professionals," remarked Robert J. Munisteri, Director of International Sales at Masland Contract based in Saraland, Alabama. The new format was also warmly embraced by architects and interior designers and decorators. Innovations@DOMOTEX provided visiting professionals with a convenient and inspirational source of orientation and information, while the Innovations@DOMOTEX Talks featured well-known personalities from the architecture scene and fostered valuable dialogue on a host of topics related to floor coverings.

"The Innovations@DOMOTEX areas enabled architects and interior designers to get a quick, concise overview of the many highlighted innovations, and the Innovations@DOMOTEX Guide helped them to explore the innovations in advance so they could plan their tradeshow agenda efficiently. The new concept made it possible to discover and get enthused about highlights of pointed interest to them," commented Susanne Brandherm of Brandherm + Krumrey Interior Architecture, Cologne.

Domotex 2014 In Hannover Germany

DOMOTEX in Hannover is the world’s leading trade fair for carpets and floor coverings. The original DOMOTEX for carpets and floor coverings. The original DOMOTEX trade fair is a major global event for everyone involved in flooring. It is an absolute must for manufacturers designers, dealers, the skilled trades and the media.

In Hannover trade visitors from across the world come together with the leading players in the various

 international floor covering markets.

DOMOTEX trade fairs abroad take place in the world’s fastest-growing markets – China and the Asia-Pacific region, Russia and the other CIS states, Turkey and the  Middle East. Exhibiting at any of these events is the best way for a manufacturer or dealer in carpets and fl oor coverings to gain a foothold on these interesting markets.
A trade fair is the first step towards extending your business into a new region, discovering the market
opportunities and benefi tting from the growing demand on these prospering sales markets. Organized by
Deutsche Messe in Hannover and its subsidiaries and partners in the target regions, these events offer exhibitors and visitors the perfect global business platform.
Exhibitors are attracted from across the world, while the trade visitors come mainly from the target regions.

Walking around the Fair

 Each DOMOTEX event has its own character and serves clearly defi ned markets. The audience of key buyers and distribution partners you meet are thus part of an established network in the respective region and country.

We walked around all the Fair during hours, my husband that lives here in Hannover more than 20 years always said to me that one the most beautiful Fairs in  Hannover was Domotex, he was totally right !. We had the ooportunity to talked and share with some owners of carpets companies, designers , bussiness people with different views of the Europe markets.

My first impression cames from the Indian Hall , Creative Weavers ,the colours were so alive with unique designers of carpets and pillows, i was really total impress for all not only like a journalist, like a visitor and when i want to buy some of these products you have such a great wonderful variety that all your decisitions will be hard. Immediatly two business men started a nice conversation with us, the impression of them about the Fair and the market in Germany was very positive, this stand was in the Hall 15 , stand C-39 ,Mr. Yogesh Bansal talked to us about the designers were all  are created of them and the hand work was really nice and delicated.

                                   Designs af pillows hand made of Creative Weavers     

                            Mr. Yogesh Bansal and Collegue in his Stand C-39,  Hall 15 
                                                           with some of his designs.                                                 

CEBIT EVENTS; FROM GERMANY AROUND THE WORLD

 

From Germany around the globe – The bridge to international markets with a future

Hannover, Germany: Deutsche Messe has in recent years exported CeBIT Hannover – one of the world’s best known trade fair brands – as CeBIT Events worldwide to selected locations throughout the world. Dr. Andreas Gruchow, member of the Board of Deutsche Messe AG, Hannover, and responsible for trade fairs abroad, explains the strategy as follows: “The leading trade fair CeBIT in Hannover reaches top decision-makers on the global marketplace. With CeBIT Events worldwide we address additional target groups in countries with vibrant economies and burgeoning markets. We thus establish new platforms for the international activities of our clients and provide a basis for meeting high-calibre business leads.” He added: “CeBIT Hannover and its foreign subsidiaries form a unique internationally oriented and highly-effective tool for developing and encouraging business activities worldwide.”

Deutsche Messe first embarked on this successful international strategy for CeBIT in 1999. The first CeBIT Event worldwide was held in Turkey in the same year. It was followed by CeBIT Australia in Sydney and the launch of a CeBIT subsidiary in Brazil. The flagship trade fair takes place annually in Hannover in early March. It is then followed in May by the trade fair in Sydney and BITS – another CeBIT event – in Brazil. The annual international program concludes in October with CeBIT Bilisim Eurasia.

Since 2002 CeBIT Australia has been acknowledged as the biggest technology show on the fifth continent and has served as a hub for the ICT sector within a fast-growing and important regional market. In virtually no other country does information and communication technology play such a vital role as in Australia. The vast distances between cities, the sparse population and the number of isolated communities adds significance to issues such as e-banking, e-learning, e-health and e-government. Market leaders such as Symnantec, LG, Siemens, hp and Samsung, to name but a few, therefore come to this event every year. The mix of exhibition and conference program makes CeBIT Australia an attraction throughout the whole of the Asia-Pacific region and it therefore plays a key role in establishing business leads across the ICT sector. This year will see the Darling Harbour exhibition centre in Sydney attract exhibitors and trade visitors from numerous countries to the show for the twelfth time. In 2012 some 519 exhibitors and 32,500 visitors used CeBIT Australia as a platform for business leads and new contacts.

In 2011, Brazil saw the successful premiere of the trade fair BITS, a CeBIT Event (Business IT South America). This event was another milestone in the realization of the CeBIT international business strategy. Located at the FIERGS Exhibition Convention Centre in Porto Alegre, BITS proved a major attraction to CIOs from international ICT companies. In 2012 the event registered an audience of approx. 11,000 visitors. Brazil is rapidly on course to become the third biggest ICT market in the world. Forecasts for the software market indicate growth rates of up to 400 percent by 2020. BITS is a B2B platform boasting an exhibition program specially geared to the needs of South American markets. The international orientation and character of this ICT event is underlined by the matchmaking services and conference program, as well as by the BITS Global Conferences and the participation of the European initiative AL Invest Business.

Turkey, the historic link between Orient and Occident, is experiencing strong economic growth. The country boasts high growth rates and an annual GDP of approx. 500 billion US dollars, plus a diverse industrial landscape and a strong services sector. In recent years Turkey has gained serious attention as an important fast-developing market. CeBIT Bilisim Eurasia has played no small part in the development of the ICT sector. The event has consistently developed and refined its B2B profile, consequently attracting an increasingly greater proportion of professional visitors. The excellent cooperation between companies and government bodies in Turkey plays a key part in making the event such a vital meeting-place for exhibitors and trade visitors from around the world. Top business people and professional visitors view CeBIT Bilisim Eurasia as the main ICT event on their annual business calendar and value its role in nurturing business relations in the entire Black Sea region. Following the successful change of venue in 2012, the trade fair will this year once again take place at the CNR Expo site in Istanbul. A comprehensive conference program, the CeBIT Synergy Summit and the special display “Smart Living Concept” will create further interest in IT activities and help attract investment to Turkey and neighbouring states. In 2012 the event closed on a high note after having registered 1,071 exhibitors and a total of 143,728 trade visitors from 93 countries.

Deutsche Messe AG intends to further develop and extend its international branding strategy. The positive effects of this global strategy are not confined to foreign markets. This business strategy also generates numerous benefits for the trade fair location Hannover and its various international trade fairs and flagship events.