Innovations@DOMOTEX Focus on Trends and Innovations

Making its debut this year, the "Innovations@DOMOTEX" showcase put a fresh spin on DOMOTEX as a trendsetting event with lots of fresh ideas to offer. The concept – which is aimed at sparking heightened interest in select innovations and designs on show by participating exhibitors – proved to be "a major success right from the start", said Köckler.

The more than 60 highlights featured within Innovations@DOMOTEX represented the "very essence of the tradeshow", he continued, adding that "visitors gave top marks to the new showcase" and that it would now be a centerpiece of DOMOTEX for years .

Exhibitors, too, were full of praise for Innovations@DOMOTEX: "The new approach generated a lot of interest, and visitor traffic proved that it struck a nerve with attending professionals," remarked Robert J. Munisteri, Director of International Sales at Masland Contract based in Saraland, Alabama. The new format was also warmly embraced by architects and interior designers and decorators. Innovations@DOMOTEX provided visiting professionals with a convenient and inspirational source of orientation and information, while the Innovations@DOMOTEX Talks featured well-known personalities from the architecture scene and fostered valuable dialogue on a host of topics related to floor coverings.

"The Innovations@DOMOTEX areas enabled architects and interior designers to get a quick, concise overview of the many highlighted innovations, and the Innovations@DOMOTEX Guide helped them to explore the innovations in advance so they could plan their tradeshow agenda efficiently. The new concept made it possible to discover and get enthused about highlights of pointed interest to them," commented Susanne Brandherm of Brandherm + Krumrey Interior Architecture, Cologne.